Creating an Effective Social Media Calendar

As the name suggests,a social media content calendar contains details on the type of content your brand will launch in a given time. While it may seem like a simple task,it can be challenging to stick to the schedule,especially if you need to make suddenly make changes to your planned content depending on what’s on trend. But,if you’re consistent,you can avoid those repetitive and random posts. Combined with proper basic SEO training,you can stay organized for better-quality content and expect better rankings.

Save Time While Staying Organized

With a social media content calendar,you can plan your posts,prevent multitasking and cramming,categorize your content properly,and take notes if you suddenly have a new idea. This is an effective way to make sure you won’t have to post a random inspirational quote or an irrelevant photo just because you suddenly realized you haven’t posted a new content for days. Using the right tools,you can schedule your posts ahead of time so you won’t forget about them.

Keep Track of What Works and Make Improvements

If there’s a schedule and you’re committed to it,things get accomplished. You can monitor your progress and improve certain parts for more engagement. With a social media content calendar,you can “experiment” a little bit with your posts,so you can make the right adjustments for future content.

More Time to Proofread and Fact Check

Planning your social media posts head of time means you’ll have more chances to check and re-check your content before letting the entire world wide web to see them. You can proofread the text for any typos and fact-check all the data to reduce the risks of committing huge mistakes and facing a social media crisis,which will greatly affect your online reputation.

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How to Keep Quality Leads and Push Them Along the Sales Funnel

Each person has different goals and aspirations. They also have different decision-making strategies. Some consider their finances as the most important aspect,while others value the returns even if there is a little risk. Given the variety of clients you may have,it’s important that your way of nurturing leads is not a one-size-fits-all approach.

Here’s how to keep quality leads and convert them:

Position Your Brand as an Authority

You can spend all your marketing budget on paid ads,but if no one believes that you’re credible,it will be a waste. This is where a lead generation agency comes in to help you position your brand in your niche. Your marketing strategy should include connecting with other people of authority in related industries so that when clients see your name,they will be curious about your services. Once they know your name,it’s time to reel them in with quality content.

Provide Content that Converts

You can litter your blog and channel with random posts,but none of these will convert leads if they are not helpful. Rather than waste resources,focus your attention on content that converts. This means consulting your agency to know the kinds of content that work for each platform,and creating them with your customers’ pain points in mind. If your content offers a solution and is easy to digest,your customers will want to go ahead with the sale.

Set up a Retargeting Campaign

Not all customers will automatically end up in a successful transaction. Some of them are just happy to browse around as they’re considering their options. What you want to do is to retarget them and remind them of your brand so that when they are finally ready,they will know where to turn. Retargeting campaigns can make or break your connection with quality leads,so make sure you get help from professionals.

It’s not enough to get a lot of traffic to your pages. Focus on quality leads–those who have a higher potential to convert.

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Why Mobile SEO is important nowadays?

There’s been an ongoing trend in the digital industry. Many digital strategists are seeing a gradual shift on online searches. What’s even more is search engines are also noticing the change on visitor trends in the recent years. As compared to before,it is right to claim that mobile is steadily dominating the online searches. This is in fact the very reason why Google also rolled out the mobile-first update,hence,the appearance of mobile SEO. However,with all that’s going on,many are still unsure on how they must go on about this.

While mobile has made quite an impression to users and search engines,you probably have questions as to why you have to do it. To answer that,here’s a list of reasons why you need mobile SEO.

Most Users Are Mobile Users

It is said that almost 70% of searches are coming from mobile. As smartphones continue to takeover,it only makes sense that businesses must take advantage of this growing market. The most effective way to do that is to ensure that your business website is optimized for mobile search. To reach out to this audience,you have to work on improving the mobile experience of these users. Since they often look for something easy to navigate and short loading speed,you have to make sure that your site is all agreeable to these conditions.

It Can Help Increase Profit

A website which follows the mobile first design is likely to perform better as compared to those that aren’t. Traffic-wise mobile responsive sites provide more revenue to businesses. There are studies showing how a 30% to 50% increase on visitors. Of the 10 % to 15% of that number converts into sales. This only shows the impact of these devices to consumers who have buying intention.

In most digital strategy training in Hong Kong,they’ve also incorporated mobile SEO as part of the program. Since it is becoming an important aspect of the industry,they’ve started merging this branch to the lessons they’re offering online.

Gets You on Top of the Ranking

As with Google’s mobile first update,it only proves the power of mobile on search engine results. This is not the first update they’ve launched related to mobile,but it is the most convincing of them all. With a highly responsive website,it’ll give you a better edge on the competition. This is because Google seems to favor sites that have fully optimized mobile sites. If you opt to not follow that standard,you might receive manual actions in return. These penalties may include not allowing your site to appear on any pages of SERPs. If that isn’t enough convince you to go mobile,you’ll have to expect for the worst.

Promotes Growth & Brand Recognition

Following the mobile first standard can boost up your brand’s identity in so many levels. Aside from increase on awareness,it may foster loyalty among existing customers. Since you’ve managed to please these people,they are likely to go back again whenever they require your services or goods. Because of this,you can almost ensure the steady flow of profit coming it. If the site continues to perform,you can expect greater opportunities to expand and grow even further. In other words,you can undoubtedly connect it to the future and success of your company.

With mobile users continuously dominating the online searches,it only makes sense to have your business adapt to this change. One good way to do that is to optimize your site for the sake of these audiences. It might be intimidating to do so,but with the right team and people to work with,all your efforts will pay off. So be sure you start sorting through your mobile SEO to cope up with the highly evolving market of digital marketing.

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Last October 2019 Google has rolled out a major algorithm update that shook the digital world. It is said that this update affected almost 10% to 15% of total searches. What’s more is many experts said that it is the biggest change they’ve encountered for the last five years. So you can only imagine its impact to many websites,site owners as well as digital marketers. Now,with all the things that happened,there are still uncertainties lying around which leave many confused. Even though it has been explained over and over again,it’s normal to feel lost when you’re confronted with tons of information

So to clear up some worries about Google’s BERT update,here are some details that can widen your understanding about it.

What Is BERT?

BERT which also stands for Bidirectional Encoder Representations from Transformers is a major Google algorithm update that is focused on enhancing its understanding of natural language. With this framework,the search engine aims to create better interpretation of some of human’s complex language. This includes translating some commonly used nuances to provide users with accurate and relevant search results. It utilizes intricate formatting which analyzes the possible relation of search query to other words.

Rather than singling out a word,the BERT update aims to interpret it as a whole query. It’s like diving deeper into the semantics of the query to offer users the right set of answers.

The Effect of BERT to SEO

Unfortunately,there’s no way you can optimize your site for BERT,but there are some steps you can do to avoid getting hit by it. Most advanced search engine optimization (SEO) training programs provide a list of actions you can do to keep yourself invulnerable to its impact. Among those are the following:

• Focus on creating and publishing high quality content – it should be worth sharing and promotes valuable information for users.

• Think of search intent when writing content – it always matter to Google if whatever you’re publishing will address search queries.

• Always put users as your motivation – you must create content that will both answer user queries and improve their search experience. User intent must always be your top priority.

What to Watch Out For?

Just like any other updates or branch in digital marketing,the BERT update is also susceptible to myths. So don’t easily believe what you hear or read. Unless it is confirmed and proven by experts,you can’t make decisions based on those. Now,to keep yourself in good standing for an algorithm update as big as this will be launched,here’s what you should be aware of:

Targeted Keywords – You need to be careful about the phrases or words you’ll target. It should be relevant and must be structured on how human would use it. Thus,you have to check on the grammar,tenses and preposition since BERT has the ability to read and understand those.

Search Intent – Your content must be written with the intention of answering search queries.

Content Structure – You have to remember that before Google or search engines,you should be talking to people first. Thus,the way you write content should be plausible enough for humans to understand and read.

Google introduced BERT to provide users with results that they wanted to see. With all the data above,it’s pretty clear what Google wants you to do and that’s to optimize for humans not for search engines. So it only makes sense that you do. This is to prevent the worst from happening.

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